What We Do
The Basics is a public education campaign built on five evidence-based parenting and caregiving principles important for healthy brain development for children from birth to age three. Eighty percent of brain growth happens in the first three years of life, and every child from every background can benefit from routinely engaging in these fun, simple, and powerful learning experiences. The Basics brain development campaign is working through a variety of local partners to ensure that every parent and caregiver is fully supported by family, friends, and the community to use 'The Basics' practices in everyday life.
